Julia Hobsbawm addresses the problems and solutions of humans in the machine age, specifically how to achieve simplicity in complex times. During 2020 her award-winning book The Simplicity Principle was covered in over 100 mediums including CNN, Sky News, Vogue, Telegraph, Times Radio, winning two awards for Best Business Book and Best General Self-Help book 2020 in the USA. Her work on Social Health has been recognised by invitations to write and speak for audiences including the OECD, World Economic Forum, the BBC, The European Commission, Global Drucker Forum and private talks and corporate conferences. She runs the networks and content business Editorial Intelligence, including its Social Capital Network and is the Chair of The Demos WorkShift Commission. Her report ‘The Nowhere Office’ will be published in February 2021.